Importance of Visual Communication in Digital Media

Importance of Visual Communication in Digital Media

Overview- It’s official that today the world spends a billion hours every day on YouTube. Cisco calculates that 80% of all customer internet traffic will be video by 2020!  Records declare that 91% of buyers demand communicative and visual content over text-based and static (traditional) media. Media is consistently making enormous efforts to fulfill the demand for visual content. At least 15 multimedia pieces are now published by New York Times alone. But, there are still many marketers that are still unaware and staggering behind as far as adopting effective visual communication strategies are concerned. Now, what is Visual Communication? Visual Communication is a powerful medium for delivering the information. … Read More

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How video helps in branding and conversion

Videos are rapidly becoming the essence of successful businesses. More than 90% of online customers find videos helpful while making a decision or while making a purchase.  The significance of videos never comes to end as far as conversion and revenue generation are concerned. Video build Trust, boost brand value, and improves sales and give better ROI.  Gone are the days of lengthy articles and blogs. With the advancement of technologies and increasing number of social networking engagement, videos have become the key to effective digital marketing. When it comes to engagement and convincing the consumers, videos are just an amazing idea. So, here are the reasons why videos are… Read More

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Top 11 Trends to Transform Digital Advertising Aspects in 2018

Top 11 Trends to Transform Digital Advertising Aspects in 2018

While most of us know about the considerable drift of the traditional marketing trend to digital marketing, there are still many who are not aware of the radical changes. With the rising dawn of technologies, brands are anxious and excited implementing the plethora of opportunities created by them to associate with existing and potential customers.  So, here is the list of trends that are expected to completely transform the digital marketing aspect in 2018– #1. Customer-Centric Experience: The saying, “there is no end of human desire” comply with the endless demand of the consumers for obtaining superior experience and appreciation.  Besides, the rate of curiosity touches the sky when it… Read More

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