Factors Influencing Consumer Behavior

Impact of Digital Marketing on Consumer Behavior

“We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten.” -Bill Gates The internet has an immense impact on marketing strategies which has undergone a sea change in the past few decades. Digital marketing has managed to achieve new heights with the boom in smart phones and tabs in such an effective way that marketers who couldn’t even think of promoting their business online are adopting all the aspects of digital marketing. A film inspired by Ms. Sonal*, a Motor Neuron Disease patient. These patients lose their ability to move & speak. Samsung & Asha Ek… Read More

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How Small Business Can Take Benefits of Facebook Lookalike Audience

Facebook is accepted worldwide as one of the best social media tools to find your best customers. “Are you making the most of what Facebook has to offer?” Small businesses throughout the globe have more power than ever to market themselves to the custom audience through Facebook which is the social media giant with a whole array of tools for small business. Facebook Ads can be used for different objectives; for driving e-commerce sales, get more engagement in a post, and send traffic to a site. What does Facebook Lookalike Audience actually refer to? Getting related customers is difficult but if successful, it saves time and effects sales positively. Facebook… Read More

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Twitter for Business

How Does Twitter Work For Small Businesses And Marketing

Marketing represents your brand and runs the household like a queen!! Twitter-a social media to interact with “tweets” Twitter is basically a tool for communicating through short messages up to 140 characters long to the people known as followers who subscribe to you. They follow your Twitter account and you follow them back and can repost their tweets. You can tweet blogs, PDF documents, website page, images and videos on Twitter for business purpose. A picture allows you to exceed the limit of 140 characters. Below is the list of the method of how you can use Twitter for business: Display your brand the same way as you have in… Read More

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Digital Taste and Preferences of Generation Z in India

Digital Taste and Preferences of Generation Z in India

Marketers have gradually started to recognize the brunt of the Generation Z who are rapidly growing in number and are the first cumulative Smartphone natives born after 1990. Who are Generation Z? They are young people who are born after the 90s and can’t think of a time when internet especially social media platforms did not exist. The other names of Generation Z are Homeland Generation, iGeneration, Centennials, Post-Millennials, Generation Sensible and Gen Z. The approximate population of the Gen Z is 23 million which is rapidly growing. Not much is known about the Gen Z but the environment in which they are growing up is familiar to us. Gen… Read More

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Landing Page

6 Features in Landing Page Design That You Cannot Miss-Out

“If you want to capture more targeted leads, then your landing page web design has to convey your message well.”-Neil Patel Digital presence is given much importance in the present times as it is helpful in earning the best leads for any sort of business. Travel business is one such sector which seems to earn more revenue being digitally visible. The competition in the travel sector is colossal hence it is critical for the travel agencies to have a brilliant digital presence. Landing page comes here into the play. Landing page design for digital marketing The purpose of a landing page design is to convert visitors into customers. Though it… Read More

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Destination Marketing

5 Best Strategies to Market Your Tourism Destination Online

Destination marketing is the sector where one person or organization promotes a destination in order to increase the number of visitors. With the passing days and updated consumers, the organizations which understand the obligation of the consumers are the pioneers in the destination sector. Advancement of technology and the benefits of the internet have made them bound to rely on it and they do research about any destination before devising to visit it whether for a week or a single day. Do not stick to the orthodox ideas for progressions and development which are effective no more. Come forward and grab the opportunity to become the top player in the… Read More

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Grow your Small Business on Youtube

Grow Your Small Business In India On YouTube With These Ideas

India is a developing country where people are always anxious to fulfill their plans and ventures through a new business plan. The social platforms have made it even for both small as well as large companies to advertise on the same level. YouTube is a video sharing platform which is supposed to be more effective in attracting customers as a video is supposed to attract more than just pictures. Let Us Look At A Few Key Tips To Start A Good Business First You must have a good business idea You have to research the business policies Make a budget for your start-up Be smart to sell your product After… Read More

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