How Does The Billing Works For Google Ads

How Does The Billing Works For Google Ads

Why Google Ads? Marketing is one great tool that decides the fate of a business and how successful they can be. Traditional marketing techniques have become very less productive and the online platforms like Google Ads have been a game changer for small as well as big business houses. Google Ads can make your company successful and bring you leads in a short amount of time. Let us discuss some benefits that Google Ads provide to you: Google Ads works faster than SEO Increases the Leads and converts Customers It’s a great tool for Brand Awareness Allows targeting site visitors to convert them Produces High Quality Traffic to your site… Read More

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google ad

How to Set Google Ad Campaign To Get Revenue For Your Business

Digital marketing has replaced traditional marketing techniques and everyone today tries their best to advertise on digital platforms. A few years back, a high capital company would benefit whereas the startup would fail or need considerable time to match up. Digital marketing and its cheaper marketing techniques have filled the gap between big and small business owners and allowed everyone to have their share of highlight and exposure. Better understanding ‘Google Adwords’ After many years of incorporation, Adwords has proved to be an assured online advertising platform which is handled by Google. Google is used by almost every internet user across the globe for atleast once a day. The Google… Read More

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Google adwords

Google Adwords and How It Adds Value To Your Business

It is simply amazing how Google Adwords which initially launched during the year 2000 with around 350 advertisers could achieve more than 1 million advertisers generating billions in revenue for Google Adwords. It has become a great tool to rank higher than those big businesses irrespective of their size of the operation. How it all started? The idea of ads that were purely based on what people had been searching was a terrific idea from Bill Gross of the Idea Lab, who also accepted being motivated by the concept of Yellow Pages himself. We cannot say Google copied the idea because Adwords were based on rankings and other similar and… Read More

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How to build Customer Loyalty Online

6 Steps to Building Customer Loyalty Online To Grow Your Business

  The effectiveness of face to face interaction with customers is negligible today as every customer has shifted to online shopping from anytime and anywhere. The dominance of Online platforms and their effectiveness is huge and today your sales and customer relationship depends upon how well you have maintained your online presence. Why is Customer Loyalty important to every business? Taking care of customers brings out Loyalty and that certainly adds to your long term success story. Many steps are taken to enhance sales but business often forgets to implement the after sales strategies, which is pretty important. The flow of customers is a must for any business and so… Read More

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Customer Retention Strategies

8 Effective Customer Retention Strategies for Your Online Business

  Your business may be booming with sales but after a while, it will be of no great importance if you cannot retain your customers or manage to keep them around. You must strategize your retention as customers need the prolonged engagement of your plans before they decide if your product or service is worth retaining. A long term success is really dependent on this factor and also affects your flow of profitability and revenue. The need for customer retention: Digital marketing strategies are only effective towards getting you clients but only use of effective online promotion could result in better retention as it is definitely a necessity. It takes… Read More

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Consumer Psychology

How Consumer Behavior Is Impacted By Digital Marketing

Digital Marketing is how you sell your products and services with by being visible on the Internet and other electronic gadgets. If you think these marketing tricks are a plain risk, you are wrong. Unlike traditional techniques, the steps and techniques and their impact on a consumer behavior are well assessed. The constant usage of the Internet has allowed experts to analyze the pattern of search and the usage of websites to create maximum impact for better conversions. “To attain success, you must first think like a customer” Understanding Consumers Behavior The main need for understanding the consumers buying or browsing behavior is to effectively implement a business strategy. Without… Read More

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Audience Segmentation

Types of Audience Segmentation And Targeting Digital Customers

Audience segmentation is the process where audiences are divided into different groups based on certain criteria so that you can deliver ads to the right people in the right places. In digital marketing, segmenting audiences is generally a key part of a targeted marketing strategy. Nowadays people are involved most of the time in the social media hence audience segmentation has become very vital in the digital world. So, the digital marketers have to adopt every possible step so that they can understand their customer’s behavior and thinking. Understand the market segmentation first- In market segmentation, a group of buyers is divided and framed according to their range of needs.… Read More

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Customer Journey in E commerce

Customer Journey in E-commerce

The customer journey is an integral part of e-commerce which must be acknowledged by every online business. They need to understand the real process of the journey which will ultimately result in sales. It is not an easy task to know what to implement to attract and retain customers as customers of this era have become more demanding and want each and every product to be their own way. This is why you need to learn the customer’s journey which helps in providing the customer the exact thing that he wants at that particular moment. Mapping a customer journey The best way to trace a customer’s journey is relying on… Read More

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