The effectiveness of face to face interaction with customers is negligible today as every customer has shifted to online shopping from anytime and anywhere. The dominance of Online platforms and their effectiveness is huge and today your sales and customer relationship depends upon how well you have maintained your online presence.
Why is Customer Loyalty important to every business?
Taking care of customers brings out Loyalty and that certainly adds to your long term success story. Many steps are taken to enhance sales but business often forgets to implement the after sales strategies, which is pretty important. The flow of customers is a must for any business and so Customer Loyalty has become a tool that cannot be ignored.
Digital solutions that enhances the Customer Loyalty
Today people sit back comfortably in the comfort of their home and buy after much speculation. The era of Yellow pages has been replaced and online strategies for Loyalty have become an important success mantra. Sales are definitely influenced through online web promotion today and the same could also be used to build Customer Loyalty. So, as a business, you must be present on online platforms and should also exercise regular online campaigns to accumulate Customer Loyalty. (https://www.adquicky.com/quicky-shop/social-media-starter-package)
(#FunFact- A massive 56% of customers do not trust a business that doesn't have a website or online presence)
How can you improve your Customer loyalty online?
First and foremost you must upgrade and be present on the internet through a website or any social platform. Interaction is a must and you must be open and also enhance on personal bonding with your customers. Making them a part of the business and providing regular insights through Email or any other Digital medium can tremendously increase your Customer Loyalty.
There are few other effective methods that could accelerate the Loyalty of your valued customers so that they do not hesitate to come back the next time.
1. Interaction asking for Feedbacks on Social media:
You can interact with your customers on a regular basis and also use this online medium to carry on surveys or ask for feedback on some related issues which could be useful to analyze the buying trends and habits. It has been noticed that customers tend to take part in surveys when the question is interestingly related to them.
2. Sharing touching side or a phase about the business:
Use your online platform to inform your valuable customers about some charity or some emotionally attached story. Emotions are very effective and pretty impactful too so it must be used well. When you share a part of you to your customers, the bonding is sure to be strengthened and bring in more Loyalty.
3. Interaction through sharing of attractive Quotes:
People always look for perfect lines to express their deepest feelings and when you post some unique or popular quotes from trending writers or poets, you could manage to retain your customers through assured engagement. Popular quotes always connect to customers and they find the appropriateness of those lines, in their life.
4. Providing useful tips to customers online:
Loyalty is all about giving your online customers a reason to keep them engaged and related facts that help them maintain a healthy lifestyle or any other benefit could be hugely rewarding. For example, if you are a restaurant, you could provide them with diet plans to get the right nutrition daily or something related which could relate to them.
5. Being present online for any customer queries
You must use online platforms to stay connected to your client at all times. You cannot expect loyalty by ignoring your clients after you have sold them your product. You must be there to assist and help out which creates a good company image and ultimately boosts their Loyalty towards you.
6. Online offers and rewards:
Everybody likes to feel special and for a company, it is quite a must today. The online platform has provided a medium to stay connected to each and every client and when you provide offers and rewards, the engagement and loyalty hugely increase. The customers are drawn towards offers and it might just be the edge that boosts your customer loyalty towards your brand or business.
Loyalty cannot be gained through investment but through 'CARE'
Money can result in better sales campaign and conversions but your connection with them after that is something that is not regulated through monetary means. Your customers need attention and like to be treated with much love and care. There is a great need to regulate and take careful precautions to provide a great customer experience to your clients that they truly value. Careful attention and care towards your customers directly influence the future engagement and customer Loyalty that is the foundation to your Long term Success.