Your business may be booming with sales but after a while, it will be of no great importance if you cannot retain your customers or manage to keep them around. You must strategize your retention as customers need the prolonged engagement of your plans before they decide if your product or service is worth retaining. A long term success is really dependent on this factor and also affects your flow of profitability and revenue.
The need for customer retention:
Digital marketing strategies are only effective towards getting you clients but only use of effective online promotion could result in better retention as it is definitely a necessity. It takes advanced marketing techniques to make your customers slide in time and time again. There is a definite difference between success and long term success. It lies in the approach towards your customers which must start from the very next day of their first or following purchase.
New Online Retention strategies that work:
Why does business only plan on strategies like branding, media branding, digital advert, SEO and some others only to help increase sales? Why do we just stress on multiplying our sales and pay no heed to maintain good relations with customers through intensive efforts right after they become our clients?
Lets us find out about how we can retain customers and become a long term success achiever:
1.Maintaining great Customer Experience:
There are various ways in which online mediums can be used to enhance customer experience that lasts. It's all about delighting your customers and building on the loyalty. Today there are ample ways to keep in touch with your customers and Surprise' them with unexpected gifts can be really rewarding and unexpectedly memorable, which may create a positive impact leading towards retention.
When your customers are loyal to your brand, you should not take them for granted. It has become very easy to keep track of Loyal Customers through contact info during billing and they would really like some notifications which would inform them about some latest brand and some offers that are only provided to them. Keep engaging them with offers and make their experience Royal.
3.Email and test preferences regularly:
It is of great importance to be seen in their Email notification regularly bring them any new product offers or details about some new launch. Besides marketing, Email may also generate a reply from them which also allows you to understand their preferences regularly, which is a great step toward retention.
4.Occasional VIP offers:
Give them a feeling of VIP and provide some exclusive offers that give them an elevated feeling. It is a form of reward that also increases their engagement and gives them a right reason to shop with you from time to time. It is really rewarding as a business as, they would believe that the more they shop, the more they will be rewarded.
5.Being there when they need you:
There was a great change in consumer behavior as it has been with their buying habits. We must always adapt and today 24/7 customer support or timely assistance has become a must. No one would buy from you if you are not there when they have some problem with their buy.
6.Bringing in Ideas:
Customers are always happy when they notice passionate engagement of your business into your product and they welcome changes that are for good. So never settle for less and always look to constantly improve and also ask for feedback from them. This way you get along with them well and increase the chances of retention.
7.Transparency and honesty:
The social media has provided an excellent platform for interaction and to bond with customers. Transparency must be kept and enhanced with times to come. The transparency must come in terms of selling and your terms and conditions. If you are hiding, they are not buying the next time.
8.Long term success instead of current sales boost:
Forecasting has always been an essential element of any business strategy and your marketing strategies should also focus on customer retention rather than just imposing strategies for current or seasonal sales boost. Customers are driven by the way you would treat them after they have opted for your service and you mustn't do anything that keeps you in their bad books.
It's all about creating a positive impression or goodwill that stays for a really long time as,
"Goodwill is the one and only asset that competition cannot undersell or destroy."