Digital Marketing is how you sell your products and services with by being visible on the Internet and other electronic gadgets. If you think these marketing tricks are a plain risk, you are wrong. Unlike traditional techniques, the steps and techniques and their impact on a consumer behavior are well assessed. The constant usage of the Internet has allowed experts to analyze the pattern of search and the usage of websites to create maximum impact for better conversions.
“To attain success, you must first think like a customer”
Understanding Consumers Behavior
The main need for understanding the consumers buying or browsing behavior is to effectively implement a business strategy. Without planning, no company can achieve a success and digital marketing is an effective strategy which must be analyzed after much study of consumer psychology. Cracking the behavioral pattern is a must for achieving or implementing any strategy.
What drives the customer to a future purchase?
To understand how a customer may act is one of the most important aspects of understanding them. Quality and purchase still drive on how your probable customers think about you still understanding them may lead to better technique and strategy to and atleast engage more customers at a time. The study of human behavior and psychology are the secret tool find the Midas touch that you have been looking for.
Understanding Consumer Behavior With Respect To Digital Marketing:
Consumers Decide Upon How The Products Are Presented
A major part of customers is hugely influenced through many factors like how the company has presented its products on the digital platform. When two identical products are in competition with each other, the one with better social highlight could be a customer’s primary choice.
What Do Others Say About The Product?
A huge stress is also put by customers upon the kind of reviews the product has earned from its digital campaign. Like traditional marketing, people are still affected hugely upon others remarks on their choice of products.
— CBSR (@CBSRNews) April 26, 2017
The Destructive Impact Of A Negative Review
As in cases with many business giants like Amazon, Flipkart or other agencies, a negative review can be venom that soon spreads and affects your sales so, a business must be very careful about customer reviews and try to convert the negative image into a positive.
Importance Of Social Platforms To Stay Ahead In The Business
The social platforms have been engaging a huge number of clients on a single day and the numbers could be half of the whole world’s population at a specific time. It is very important for a company to stay ahead in business and it requires an active presence on targeted Social Media to create a huge impact and to positively affect the sales.
Consumers Are Known To Experiment With New Refreshing Alternatives
The consumers no longer are attracted to royalties and are quite less hesitant to change over to a completely new service that might be refreshingly attractive. So it needs constant efforts from the company and also needs efforts to constantly have an edge over others.
What Should A Company Aim Through Behavioral Understanding?
There are a few hidden steps to having a successful number of customers that are loyal despite seasonal changes or the addition of similar competitions. The behavior pattern gives out vital info on what a digital marketing strategy should aim at.
Here Are Some Of The Issues Resulting From Proper Consumer Behavior Understanding:
- Your message about any product or service must be presented in the best way possible and it must be able to relate to a customer.
- It always helps when you start small and slowly shift from a nonprofit organization to a monetary institution. Let it be slow and steady without letting customers know what they are being drawn into.
- They may aim at attracting consumers through regular rewards or schedules. People like rewards and there could not be a better way to engage them.
- The way you project products to the world is very vital so let that sales pitch be hugely appealing.
- Stressing on customers sense through the use of pictures, videos and clips have shown better results and so it must be dealt with appropriately for success.
Understanding The Purchase Funnel, The Behavior Pattern
The Purchase Funnel is actually the rough model that shows the journey of customers and the influencing factors before he buys a specific product. This are like the modern golden rules of human behavior that pretty much sums up the behavior pattern of almost all customers.
These are the few stages of consumer behavior that may be understood well for effective implementation of business strategy:
Pre-awareness: The point of time when the customer really has no idea about the product’s existence.
Awareness: Making people aware of the product with or without focusing on the sales, through digital or offline mediums.
Purchase intent : The moment the consumer starts thinking about buying something through any activity like event, needs or advertisement.
Research & familiarity: The customers start sorting out similar products and starts comparing them to each other through reviews, opinion and comparisons.
Opinion & short list: The decision is made on the most preferred product that he is most likable to buy.
Consideration: They decide if their purchase decision is worth it and are involved in various demonstration or reviews on the product.
Decision & purchase: Final decision on whether they should finally go for it and also analyzes if its within their reach.
Brand / product advocate: The buying may result in positive or negative reviews from you resulting in broadcast of your experience to others through internet medium mostly.
Repurchase intention: Estimating the Return value of the product that may engage the customers to choose the same product in case of upgrade or replacement.
Preconceptions and experience: After re-engagement they might compare the tenure of service that they receive this time, which if positive results in funnel engagement again.
Familiarity: Though a loyal customer now, they would still make note of similar upgrades or recent competitive alternatives constantly.
Questionable Opinion: Should they upgrade/replace/swap to another competitor is the ultimate decision that they make after much speculation but they repeat the whole funnel all over again.
“The higher the expectations about unselected alternatives, the lower the level of satisfaction with the chosen good”
It greatly signifies the uncertainty and the consumer behavior pattern that really matters while framing the digital marketing strategy. The consumers are always experimenting and the trends of selection may vary from person to person yet a company may use its social platform and behavioral pattern to bring out the best results.
“The competition has become fierce and there is no free time for companies to rest on their goodwill”