As per the recent search result, India is growing tremendously with its number of members who are using the Internet and are socially active. The number of Facebook users in India surpassed the likes of USA and Brazil in 2017. With around 250 users of Facebook in India, we cannot deny the importance of digital marketing and how it helps in maintaining its credibility to a vast number of interested customers through Digital platform.
Bihar has seen a recent rise in the marketing strategies and is opting for the new trend in promotion and marketing. A Digital marketing company in Patna and other cities focuses on the internet user-friendly customers who depend a lot on social media platforms, to promote and carry on digital marketing. Bihar being the hub of start-ups, they have understood that with India doubling on its increasing internet users, digital marketing in Patna has been witnessing a constant growth in the number of people ready for Digital marketing.
The number of Internet users in India doesn’t guarantee the use of the digital platform by everyone, as it is a varied concept which is to be well understood before implementations. Here are a few ways in which digital marketing in Patna has been flourishing.
SEO – better rankings for better exposure and customers
The search engines have a big role in digital marketing today as most of the users search for solutions online and come across various companies who might satisfy their marketing thirst. The competition between the Digital marketing company in Patna has been huge and so search engine optimization is a medium which must be mastered for better results. If you find it difficult to improve your site rankings on your own, A SEO company in Patna can be paid to help you with the search engine optimisation and improved online rankings. SEO is basically a set of rules and techniques which are used by few digital marketing companies in Patna, to improve the search engine rankings thus helps to improve in finding new interested clients through dedicated traffic which in turn increases their sales.
SMM – learning effective uses of social media
The use of social media is another marketing strategy which gives exposure and helps the company to connect with their users directly. This advantage of this marketing technique is gaining the customers trust which in turn affects your sales positively. Here are a few media of social marketing platforms common to business:
Facebook – With around 241 million Facebook users in India alone, people here no longer socialise here but also advertise and market their platforms through facebook. The social platform slowly gained momentum in digital marketing and now Has become a major marketing tool for users across the globe.
Twitter – Though there is a word limit in Twitter and its prevents using of words to promote or marketing but there is a global audience which uses Twitter and so if used properly, can help in brand promotion and sales also.
Instagram – This social platform boast of around 700 million users weekly. So there is a huge amount of audience that can be reached for digital promotion and marketing. The use of hashtags in Instagram is a good technique in promotion as the hashtag acts as a keyword to the global search engine and people writing a certain word after a hashtag is entertained with the post u had just posted. Its credibility cannot be questioned.
YouTube – with millions of viewers every day, we cannot ignore the credibility of youtube and its importance to online as well as offline to move forward. A huge amount of traffic is witnessed here and so proper channelling of the advertisement can result is huge company promotion as well as an increase in its sales. To attain a high rank for your video may take a lot of effort, hard work, creativity and other stuff but some Online marketing companies promise to help in your company promotion through their expert services.
Google Adwords – The quickest platform to gain global exposure
It is an online advertising service which was developed by the Google to help the business heads to reach the desired customers efficiently and quickly. This is an advertising technique which has been developed by Google. It is very popular among many new business and companies who are ready for worldwide exposure. These are usually generated through some Keywords which people search on search engines. Whenever we search something over the internet the first and second search result have ads written below them followed by other organic search results.
These are Adwords which have been advertised for the general public to see and you can choose to pay some amount for advertisement only when someone clicks on your ad and decides to have a look at it. CPC (cost per click) is a bid amount which determines the rate we pay when someone clicks on the ads.
Other Digital Platforms – Popular digital marketing practices
Besides the above-mentioned digital marketing techniques. An SEO company in Patna, who still believe in old digital marketing techniques may use old but effective digital media platforms which have lost their creditability but their use and importance can never be ignored. Here are a few digital platforms you should know.
These are some traditional digital marketing platforms which have lost their credibility but still are effective mediums of marketing.
Marketing strategies have been changing over the course of digitalisation as well as tough marketing competition. For a successful business in the recent time, a company has to have loyal customers across the country and be open to innovative strategies which must be implemented from time to time to be ahead in this new race of digital competition.
“Everything needs upgrading and so does our marketing practices”.