Why Google Ads?
Marketing is one great tool that decides the fate of a business and how successful they can be. Traditional marketing techniques have become very less productive and the online platforms like Google Ads have been a game changer for small as well as big business houses. Google Ads can make your company successful and bring you leads in a short amount of time.
Let us discuss some benefits that Google Ads provide to you:
- Google Ads works faster than SEO
- Increases the Leads and converts Customers
- It's a great tool for Brand Awareness
- Allows targeting site visitors to convert them
- Produces High Quality Traffic to your site
Only pay for ads that brings engagement
There is a huge misconception about Google Ads that restricts people from investing in it. You firstly need to sign up with Google Ads and after you have finished that, you finally have your Ad ready to be marketed through Google Ads. Some people do not know that displaying of ads doesn't cost you a rupee. Google only charges you specific amounts when someone clicks, views your site or calls us for details. No extra money is charged for anything you haven't opted for.
How Much Does Google Ads Cost?
There is no specific amount that you need to pay for your Google Ads. It depends purely on the sector that you are attached to and the search volume of the keywords that you are targeting. It means if you want to target a high volume keyword with huge volume of monthly search, you may need to pay quite high to acquire some traffic. It must be noted that a PPC campaign doesn't guarantee sure success if you haven't researched well beforehand. The cost depends upon its popularity so be sure about what keyword you think may be great, both practically and economically.
The concept of PPC (pay per click) and CPC (cost per click)
There is no formula to let you have an exact amount of money that you may have to spend on PPC campaigns. If you are bidding on a competitive keyword it would cost you more than other normal keywords. The extras you pay is simply due to enormous competitors opting to use the same keyword so it is expensive to catch up with other competitors who also aim at that keyword. So, proper research and analyze of campaign must be done before you launch a PPC.
In India the average of PPC can range from Rs.100 to Rs.150 per click. The ads can be posted at a low cost PPC or higher depending totally upon you. The bidding range you choose decides the kind of response and highlight it would receive. The higher the Google Ads budget the better it shall be highlighted.
Key methods to calculate the cost of Google Ads
The average (CTR) click-through rate across all industries on Adwords is 1.91% which is estimated for a keyword whose volume is 1000 per month and has around 19 clicks per month.
The number of 'Clicks per month' = Keyword volume X Average CTR (Click through Rate)
And finally 'Monthly cost' = Clicks per month X Cost per Click.
This way, you are able to find the estimated amount of budget that a particular keyword would need per month.
Start Small and Double when It Works
Now, you must have had an estimated idea about how the pricing and the billing works for Google Ads and it must also have been clear that a huge budget isn't always necessary to start advertising on Google Ads. It is a very profitable decision to start with a pretty lower budget as it provides less room for error. You may have a budget of around 1000$ to spend on Ads but it's a ton of risk.
"If you are in a hurry, the risk of losing money is high. The secret is to adjust from time to time based upon the performance"