As an upgradation of the existing Google AdWord advertising service, AdWord Express runs similar features adhering to its predecessor. It gives you the keyword bidding facility, the cost effective pay per click scheme, and the facility to target a precise audience. What changed is with AdWord Express, you can tune in your campaign to be MORE geographically precise, allowing you to spread your advertisement in a local small radar more efficiently, which is rather not possible with the original AdWord version. This feature is ideal for entrepreneurs who start with low investment budgets or are skeptical of investing in digital marketing. Running an advertisement via AdWord Express can help them sponsor a small-scale trial to gauge its effectiveness. AdWord Express is also a faster, less complex alternative to attract local consumers around the vicinity of your business nucleus. And this is delivered with a much reduced pay-per-click rate as well. You can even score high-traffic keywords in minimal bidding rates as compared to the ones encountered in AdWord that cover a larger area.