Ever spotted video results on the web section of Google results? They redirect you to Youtube, sure. But they're not paid advertisements. Google owns Youtube! And the best videos get featured on the search page. So if you upload a video that excels in creative aspects and has been winning hearts on Youtube, your video can be featured on Google a well, securing you more conversions from the worlds' most popular search engine.
It is a well-established fact that broadcasting about your product/brand through a visual medium has always been more effective. With no restriction on alphabetical limits, visual advertising widens the creative horizon by manifold by allowing audio & literary incorporation as well. With 1 billion traffic surfing Youtube across 75 countries, you are bound to take home positive results.
If your video intrigues & impresses the crowd, Youtube always provides them with a “share” option, where they can share your link on multiple platforms like Facebook, Twitter, LinkedIn, etc. Here, the consumers do the marketing for you and increase the exposure for your product to enjoy.
Also, with the provision of a comment section & the feature of liking/disliking, you get an in-depth survey of how is your brand thriving amidst the social crowd. Youtube also offers you analytical information through Google AdWord regarding the number of customers your business has acquired after the introduction of visual advertisement through Youtube.